Vice President Kamala Harris’ appearance on Oct. 6 on the viral podcast “Call Her Daddy” hosted by Alex Cooper represents an evolution in the way politicians connect with their audience. Initially, the podcast gained attention for its unfiltered conversations about relationships and sex, but it has transformed into a mainstream platform for interviewing celebrities like Katy Perry, Simone Biles, and Rebel Wilson. This shift has made it a powerful platform to reach Gen Z and millennial women who are shaping the future political landscape.
“Call Her Daddy” was the second most listened-to podcast on Spotify in 2023, with the main audience being young women. Harris’s appearance was a carefully crafted publicity move, as it allowed her to talk about reproductive rights to her target demographic of young women voters.
The podcast’s casual and conversational style gave Harris the unique opportunity to break away from the traditional media and engage in a more relaxed and relatable environment. This not only humanized her but also helped foster a stronger relationship with fans who may not typically listen to political podcasts.
One of the most powerful moments was when Harris spoke about how her high school friend’s story of sexual abuse inspired her to become the top prosecutor in California. Harris served as Attorney General of California, and U.S. Senator before being elected vice president in the 2020 election.
By choosing this ”Call her Daddy” digital platform with over 10 million listeners per episode, Harris has been able to effectively connect with an audience that values authenticity by reinforcing her commitment to advocating for women’s rights all while appealing to her target audience of young women voters.
Harris also has an official fan page on Tik Tok called @harrishq to connect to her young fans through current trends such as the popular reality show Love Island and the trending song “Brat” by Charli XCX.
Although she may be tapping into social media, that does not mean she is staying away from traditional media and even agreed to be interviewed on Fox and NBC. Her ability to adapt to current trends all while utilizing traditional media has been an integral part of her presidential campaign success thus far.
