During a time when social media is the main attraction in nearly everything we do, students at de Toledo High School are asking whether a stronger online presence for athletics could help bring more athletes to campus. 

A report from Prep Athletic Director said that social media has become a crucial tool for high school athletic programs across the United States, increasing visibility and building connections between the school and athletes 

For de Toledo, that could mean more than just attracting talented athletes. It could also mean strengthening the school’s culture and support around the athletic community. 

Interviews with athletic directors, students, and Athletic Council members suggest that social media could play a big role in building school spirit, visibility, and community. 

Coach Avila noted that while college coaches often prefer student-athletes to send their videos and highlights, a school-driven social media presence still has its benefits to current students, adding that “it would help people come to our school.”

Avila suggested that highlighting statistics, in-game plays, showing behind-the-scenes videos, and showcasing the energy and spirit of de Toledo sports could help convey the enthusiasm to many others, even if the direct impact of recruitment may be limited. 

For current student-athlete Asher H. (‘29), seeing social media posts wasn’t the main factor in deciding to attend de Toledo, but he acknowledged its future potential.

Asher H. said, “I enjoyed the hard work and dedication being displayed from the athletes in the few videos I saw.” He added, “the posts could open a few more eyes of family and prospective students.”

Additionally, Miles S. (‘27), a member of the dTHS Athletic Council, views social media as more than just a recruiting tool. Miles S. said, “ If people see cool videos from games, then they are more inclined to go… and be a part of them.” 

He also emphasized that short, exciting clips could both energize current students and help new athletes feel welcomed into such a supportive community, adding that promoting games at town halls with hype videos and team captain announcements would incredibly benefit the engagement.

While there are differing opinions on how much social media would directly influence future recruitment, the consensus is clear. A stronger presence online could boost school spirit, highlight athletes’ achievements, and help future students see deToledo as not only an academic home, but also an athletic community.